







Product teams are accountable for measurable results, not just delivery.
Continuous prioritization ensures funding follows value, not fixed plans.
Products evolve based on customer and market feedback rather than rigid scope.
Long-lived product teams own performance over time, reducing handoffs and rework.
Incremental releases and learning lower the risk of large, one-time failures.
Ongoing optimization improves usability, adoption, and satisfaction.
Teams are structured around value streams rather than temporary initiatives.
Products replace start-stop delivery with continuous momentum.
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